1886Ventures - Redesign of Mercedes-Benz Innovation Lab
Suprafrank
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Branding ✻ UX/UI Design ✻ 3D ✻ Art
Overview
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The Brand
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Identity
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The V86 Typeface
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The Site
Brand
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1886Ventures born from Lab1886 the innovation laboratory of Mercedes-Benz. The company role is to build up forward-thinking business entities, ventures from innovative concepts in the field of automotive and sustainable development
As a senior designer at Mercedes-Benz Lab1886, I became actively involved in facilitating the transformation of this remarkable company into a new venture-building enterprise. Following this transformation, I had the privilege of taking on the role of Head of UX/UI Design, where I got the responsibility to lead all design activities of the company. In this position, I provided creative direction, design management, and engaged in hands-on design work to contribute to the establishment of several new companies. I played a pivotal role in supporting their growth and helping them achieve a dominant position within their respective markets by brand and product design.
Identity
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Harnessing technology for a sustainable future, embodied by in 'Macrocosm in Microcosm' principle, that forms the foundation of the visual language
The logo was redesigned from the original four-arm Lab1886 logo, which was initially created by Gorden Wagener, the Chief Design Officer of Mercedes-Benz, and updated by an external agency. My role involved the development of a comprehensive graphic language and design system. This system aims to establish a distinctive visual identity for the company across both offline and online platforms. The foundation of this symbolic system was inspired by the redesigned architecture of 1886Venture, created by J. Mayer H Studio. This building features a paper envelope pattern consisting of large, monochromatic patches. I leveraged this pattern to craft an asymmetrical natural design with a cellular appearance, symbolizing the microcosm. This concept, when further refined, evolves into a topological pattern that reflects the macrocosm. The concept of 'Macrocosm in Microcosm' embodies the ability to simultaneously perceive the big picture and the finer details, enabling us to look ahead clearly and confidently define the future.
V86
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V86 is the brand typeface that’s name simultaneously reflects a V8 engine and the year 1886, a pivotal moment in the history of innovation, marked by the patent application for the first car by Carl Benz.
V86 is a  bold, capital display font, with a character to express the technological connection, and the forward-thinking mindset. It is squery
Site
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Accelerating the development of forward-looking business models centered on industry sustainability
The core focus of the 1886Ventures website lies in presenting new business models and opportunities that promote the transformation of the industry toward sustainability, carbon neutrality, and financial viability. The company offers venture services and develops its ventures in the automotive, energy production, and circular economy sectors.The website's style is defined by the main principle of 'Macrocosm in Microcosm,' and it incorporates a playful visual language. This language, coupled with large headlines, 3D elements, UI animations and a color palette that combines subtle light colors with carefully chosen highlight colors, creates a distinct and engaging online presence.
Get to know more about 1886Ventures
_001
Visit 1886Ventures website
Contact
If you have the next big idea and you believe in to transform it into a profitable business, I’m happy to assist you, and help to build up something that people love, what is creative, and worth your time and effort you invest in. I work with both, larger and smaller organisations, individuals, and project based teams and I always provide long term support. Please check out the Offer page to learn more about how can I help you, write me an email directly, or contact on LinkedIn.
Check out my offer!
Write me an Email
1886Ventures - Redesign of Mercedes-Benz Innovation Lab
Suprafrank
Overview
_001
The Brand
_002
Identity
_003
The V86 Typeface
_004
The Site
Brand
_001
1886Ventures born from Lab1886 the innovation laboratory of Mercedes-Benz. The company role is to build up forward-thinking business entities, ventures from innovative concepts in the field of automotive and sustainable development
As a senior designer at Mercedes-Benz Lab1886, I became actively involved in facilitating the transformation of this remarkable company into a new venture-building enterprise. Following this transformation, I had the privilege of taking on the role of Head of UX/UI Design, where I got the responsibility to lead all design activities of the company. In this position, I provided creative direction, design management, and engaged in hands-on design work to contribute to the establishment of several new companies. I played a pivotal role in supporting their growth and helping them achieve a dominant position within their respective markets by brand and product design.
Identity
_002
Harnessing technology for a sustainable future, embodied by in 'Macrocosm in Microcosm' principle, that forms the foundation of the visual language
The logo was redesigned from the original four-arm Lab1886 logo, which was initially created by Gorden Wagener, the Chief Design Officer of Mercedes-Benz, and updated by an external agency. My role involved the development of a comprehensive graphic language and design system. This system aims to establish a distinctive visual identity for the company across both offline and online platforms. The foundation of this symbolic system was inspired by the redesigned architecture of 1886Venture, created by J. Mayer H Studio. This building features a paper envelope pattern consisting of large, monochromatic patches. I leveraged this pattern to craft an asymmetrical natural design with a cellular appearance, symbolizing the microcosm. This concept, when further refined, evolves into a topological pattern that reflects the macrocosm. The concept of 'Macrocosm in Microcosm' embodies the ability to simultaneously perceive the big picture and the finer details, enabling us to look ahead clearly and confidently define the future.
V86
_003
V86 is the brand typeface that’s name simultaneously reflects a V8 engine and the year 1886, a pivotal moment in the history of innovation, marked by the patent application for the first car by Carl Benz.
V86 is a  bold, capital display font, with a character to express the technological connection, and the forward-thinking mindset. It is squery
Site
_003
Accelerating the development of forward-looking business models centered on industry sustainability
The core focus of the 1886Ventures website lies in presenting new business models and opportunities that promote the transformation of the industry toward sustainability, carbon neutrality, and financial viability. The company offers venture services and develops its ventures in the automotive, energy production, and circular economy sectors.The website's style is defined by the main principle of 'Macrocosm in Microcosm,' and it incorporates a playful visual language. This language, coupled with large headlines, 3D elements, UI animations and a color palette that combines subtle light colors with carefully chosen highlight colors, creates a distinct and engaging online presence.
Get to know more about 1886Ventures
_001
Visit 1886Ventures website
_002
Behance: Re-branding of 1886Ventures
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Medium: Creating a complex visual language
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Youtube: Suprafrank Project Reel
NEXT
Contact
If you have the next big idea and you believe in to transform it into a profitable business, I’m happy to assist you, and help to build up something that people love, what is creative, and worth your time and effort you invest in. I work with both, larger and smaller organisations, individuals, and project based teams and I always provide long term support. Please check out the Offer page to learn more about how can I help you, write me an email directly, or contact on LinkedIn.
Check out my offer!
Write me an Email