Design of a brand and a marketplace in the premium car subscription segment
Globe Fuel Cell Systems
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Branding ✻ UX/UI Design ✻ Video
Story
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Carve8 offers a fully digitalized car subscription engine. It enables retailers and dealerships to instantly implement a car subscription system for their fleet, handling all steps from registration to digital contract conclusion, including credit checks and payments.
With the CEO of Carve8 and the marketing team of 1886Ventures, we established a visual and communication strategy for the brand born at Mercedes-Benz. We conducted market research and user surveys to gain a deep understanding of the market and the target audience. My role involved creating the foundational elements of the brand, which included designing the logo, preparing the brand book, shaping print materials, and developing the UI of the Carve8 marketplace.
Brand
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The brand conveys the message of 'freedom of choice,' which reflects the seamless experience of gaining access to premium vehicles.
The brand focuses on the premium car segment and targets two user groups. Firstly, the end-users, for whom it provides a seamless, paperless, and fully digital means of subscribing to and managing their cars. Secondly, it caters to dealerships and retailers who seek an immediate solution to boost their sales through a car subscription model. The brand is characterized as elegant, worry-free, professional, premium, forward-thinking, and personalized. These qualities are expressed through imagery, layout style, the smoothness of the user experience, and the cleanliness of the visual design.
Web & API
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Building a coherent brand image via printed asstes for appearances at trade fairs, startup events, and media coverage
I designed various printed materials, from stationaries, business cards, envelopes to sticker sets for the fuel cell units, onboarding package, brochures, posters, merchandising materials or elements of trade fair booths.The goal was to create a coherent, well recognisable image for the brand that helps to stand out and rise attention within the industry.
Get to know more about Carve8
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Visit Carve8 Website
Contact
If you have the next big idea and you believe in to transform it into a profitable business, I’m happy to assist you, and help to build up something that people love, what is creative, and worth your time and effort you invest in. I work with both, larger and smaller organisations, individuals, and project based teams and I always provide long term support. Please check out the Offer page to learn more about how can I help you, write me an email directly, or contact on LinkedIn.
Check out my offer!
Write me an Email
Design of a brand and a marketplace in the premium car subscription segment
Globe Fuel Cell Systems
Story
_001
Carve8 offers a fully digitalized car subscription engine. It enables retailers and dealerships to instantly implement a car subscription system for their fleet, handling all steps from registration to digital contract conclusion, including credit checks and payments.
With the CEO of Carve8 and the marketing team of 1886Ventures, we established a visual and communication strategy for the brand born at Mercedes-Benz. We conducted market research and user surveys to gain a deep understanding of the market and the target audience. My role involved creating the foundational elements of the brand, which included designing the logo, preparing the brand book, shaping print materials, and developing the UI of the Carve8 marketplace.
Brand
_002
The brand conveys the message of 'freedom of choice,' which reflects the seamless experience of gaining access to premium vehicles.
The brand focuses on the premium car segment and targets two user groups. Firstly, the end-users, for whom it provides a seamless, paperless, and fully digital means of subscribing to and managing their cars. Secondly, it caters to dealerships and retailers who seek an immediate solution to boost their sales through a car subscription model. The brand is characterized as elegant, worry-free, professional, premium, forward-thinking, and personalized. These qualities are expressed through imagery, layout style, the smoothness of the user experience, and the cleanliness of the visual design.
Web & API
_003
Building a coherent brand image via printed asstes for appearances at trade fairs, startup events, and media coverage
I designed various printed materials, from stationaries, business cards, envelopes to sticker sets for the fuel cell units, onboarding package, brochures, posters, merchandising materials or elements of trade fair booths.The goal was to create a coherent, well recognisable image for the brand that helps to stand out and rise attention within the industry.
Contact
If you have the next big idea and you believe in to transform it into a profitable business, I’m happy to assist you, and help to build up something that people love, what is creative, and worth your time and effort you invest in. I work with both, larger and smaller organisations, individuals, and project based teams and I always provide long term support. Please check out the Offer page to learn more about how can I help you, write me an email directly, or contact on LinkedIn.
Check out my offer!
Write me an Email